I think I get it now. Yesterday’s weirdness is down to semantics. Today’s latest letter makes it all as clear as mud. I must be a simpleton or something not to understand the difference:
Dear Neal,
We can understand your confusion. What SCD is selling is not EM as in Effective Microorganisms (TM). It’s unfortunate that they are using the same acronym for their product. Although they similarly use microorganisms and may claim similar benefits, the actual content and manufacturing methods (a trade secret) may be quite different. Therefore, they are different products.
Your how to make Bokashi video is very good. We just wish that it were on Effective Microorganisms.
All of the manufacturers throughout the world that are authorized to produce EM (Effective Microorganisms) have the EM logo (series of green dots in a circle) on their labels. And therefore, all of the suppliers/distributors offering the authorized products also have the EM logo on them. In the U.S., EMRO USA Effective Microorganisms is the manufacturer for North America. And their exclusive distributor for the continental U.S. and Canada is EM America. There are many resellers selling the Effective Microorganisms product with the EM logo on them.
You can refer to our Directory at EMTechnologyNetwork.org to find the licensed products or speak with someone.
Regards,
EM Online Forum Moderator
It is so obvious now that I should have seen it to begin with. It’s a matter of logic. A rose is not a rose is not a rose after all. . . If a murky brown liquid contains three classes of microorganisms (yeast, fungi, and bacteria) and those microorganism varieties number in some 80 different species then it cannot be like any other murky brown liquid containing three classes of microorganisms (yeast, fungi, and bacteria) and those microorganism varieties number in some 80 different species (even if they are the same exact microbes) BECAUSE the hidden secret method of brewing them is so secret the products "may be different".
It all boils down to the confusing, but handy acronym–EM. the EM EM Technology Network is refering to stands for Effective MIcroorganisms. The EM, my friends at SCD are referring to stands for Efficient Microbes. The very name gives away the difference! Let’s go to the dictionary on this one, kids:
Effective: effective (producing or capable of producing an intended result or having a striking effect) "an air-cooled motor was more effective than a witch’s broomstick for rapid long-distance transportation"-LewisMumford; "effective teaching methods"; "effective steps toward peace"; "made an effective entrance"; "his complaint proved to be effectual in bringing action"; "an efficacious law": (adj) effective, efficient (able to accomplish a purpose; functioning effectively). (Note: the use of the "other" word in the definition of this one.)
Efficient: efficient (being effective without wasting time or effort or expense) "an efficient production manager"; "efficient engines save gas" (adj) effective, efficient (able to accomplish a purpose; functioning effectively)
So there you have it–it seems that even linguistically these two products are destined to be tied together. This sort of lingustic manipulation of dear old Mother Tongue should be classed as harrasment. But I do hope I have cleared things up–for now.
{ 3 comments… read them below or add one }
Jackal scratches head.
Your how to make Bokashi video is very good. We just wish that it were on Effective Microorganisms. Mmmmm…. controlling and patronising in one paragraph. That’s efficient (but probably not very effective). Or maybe they ment to be patrolling and contronising (whatever that is…!)
That’s okay. The Video is so good that the Efficient company and I are talking about making more “good” videos. Now that’s effective!