Several years ago, I pitched an idea in a business class–"Fresh to Go" an organic, take-away, lunch time shop which would also deliver ready prepared, healthy, organic meals to office blocks in a city area. I actually had The City of London as my center. The shops could be away from the heart of the main area they served because of the delivery, and the central kitchens could be further away yet to save on rent–preferably on or near the organic farms which served them.
The idea was shot down for many reasons, but one was the fact that there were already so many options to choose from, organic or not. Another was that office workers like to get out for lunch, no matter their limited time frame, so the delivery would be a waste–didn’t matter that a captive audience with filled pre-orders on the books is a good business model. My idea did not win the day. I groused a bit about it a the time, because mine was one of the better ideas to come from the class, but as it was an exercise, and I didn’t have an backing to start such a venture I forgot about it–until Today.
Imagine my surprise when I see the figure bandied about by Organic to Go to buy up a competitor. Shit! I should have pitched the idea closer to home and kept it there.
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